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Effective Authentication User Experience for Consumer Apps

Wall Hub 1:30pm

Chat on Slack


How often do users hit the "Forgot password?" button in your app or abandon account creation? In research at Google and across the industry, we've found that typically over half of people seeing a sign-in page will fail to authenticate, ranging from making typos to creating duplicate accounts. Building a secure and usable auth experience is tricky. We'll present some suggestions and examples of ideas that you can apply in your app to reduce errors, streamline account creation, and even enable automatic sign-in. These concepts are illustrated with an open-source sample that Google built for Firebase Auth.

Steven Soneff, Google

Steven is product manager for Google's developer APIs for authentication on Android, including Google Sign-In and Smart Lock for Passwords. He previously worked as an engineer on Android apps at Google, did Android development at several several start-up companies, and wrote the original Facebook Android SDK launched in 2010.